Brian Steinberg-Senior - celebsbar.com

Brian Steinberg Senior TV Editor Juno Temple’s first commercial gave her a workout. Known for her winning roles in series such as “Ted Lasso” and “Fargo,” Temple got a taste of a different sort of acting by working with Oikos, the Greek yogurt from Danone North America that is making its sixth consecutive appearance in the Super Bowl. In a 30-second spot scheduled to appear during Fox’s broadcast of Super Bowl LIX, Temple is shown lugging her friend, Cleveland Browns defensive end Myles Garrett, on her shoulders across a crowded airport.

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Fox Corp. Expects to Launch New Stand-Alone Streamer By End of 2025

Brian Steinberg Senior TV Editor Fox’s Sunday-afternoon football games and Fox News host Jesse Watters may soon have a new digital home. Fox Corporation expects to launch a new stand-alone subscription-based streaming service by the end of 2025, as the company, which has resisted the call to plunge millions into developing premium content for broadband audiences, sees new allure in the business.

Lachlan Murdoch Jesse Watters Brian Steinberg-Senior audience Football Digital Rights Strategy Fox Sporting

David Beckham, Matt Damon Team Up for Stella Artois Super Bowl Return

Brian Steinberg Senior TV Editor A new family dynamic between David Beckham and Matt Damon kicks off in Super Bowl LIX. The two play long-lost twins who bond over Anheuser-Busch InBev’s Stella Artois in a commercial that executives behind the brand expect to start a months-long campaign.

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Matthew McConaughey Drives Uber Eats Into Super Bowl Commercial Competition

Brian Steinberg Senior TV Editor Uber Eats is counting on a dizzying array of Matthew McConaugheys to help it make a Super Bowl splash in an ad game that counts two of its many competitors as advertisers. The transportation and delivery company has crafted a rapid-fire ad in which the actor takes on many different roles across multiple eras to demonstrate that “football is a conspiracy to make us hungry.” Kevin Bacon, Peyton Manning, Martha Stewart, Greta Gerwig and Charli XCX are among the guests who turn up at various points in the commercial.

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Shania Twain Gives New Voice to Coffee Mate’s Super Bowl Commercial

Brian Steinberg Senior TV Editor Nestle’s Coffee mate aims to lick Super Bowl advertising rivals not with a celebrity cameo but rather with a celebrity tongue. Shaina Twain provides the voice of a multitalented mouth appendage that dances, sings, plays a variety of instruments and even does a mid-air flip in a 30-second spot for the non-dairy creamer’s “Cold Foam” variety, which provides flavors such as Nestle Toll House Brown Butter Chocolate Chip Cookie, Italian Sweet Crème and French Vanilla.

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Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Brian Steinberg Senior TV Editor Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s that will try to do for potatoes in the Big Game what Budweiser has done for Clydesdale horses and Chrysler did for an American plagued by recession.

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Nate Bargatze Rides DoorDash to Super Bowl

Brian Steinberg Senior TV Editor Nate Bargatze will star in a Super Bowl ad for DoorDash that might also be seen as a Super Bowl ad for Nate Bargatze. The up-and-coming comedian, who has seen his profile grow in recent months with two appearances hosting “Saturday Night Live” will enter the Super Bowl advertising roster as a rookie. The ad for DoorDash is the first commercial he’s ever done, and it is likely to dazzle viewers.

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Bret Baier Takes on Super Bowl Pre-Game Talk With Trump for Fox News

Brian Steinberg Senior TV Editor A pre-game interview with the President of the United States before the Super Bowl, a modern tradition that has become less reliable in recent years, is back on, at least for 2025. Bret Baier will interview President Donald Trump on Sunday, February 9, in the hours ahead of Fox’s broadcast of Super Bowl LIX. The agreement marks a rebound of sorts for Fox, which was unable to come to terms with the Biden administration for a similar conversation in 2023 for Super Bowl LVII.

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CBS News Staffers Irate Over Talk of Paramount Settling With Trump Over ’60 Minutes’ Lawsuit

Brian Steinberg Senior TV Editor Paramount Global and CBS News may have very different views on the journalism produced each week by “60 Minutes.” Staffers at CBS News, the unit that serves as home to the venerable newsmagazine as well as “CBS Evening News” and has ties to the early days of TV news when Edward R. Murrow held sway, are steaming over the prospect that parent corporation Paramount Global may settle a $10 billion defamation lawsuit filed by now-President Donald Trump against “60” that appears to be underpinned by weak arguments. Two reports in recent weeks, one posted Thursday by The New York Times and another earlier this month by The Wall Street Journal, suggested executives at Paramount were considering ways to bring the suit to a close.

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Chuck Todd to Exit NBC News

Brian Steinberg Senior TV Editor Chuck Todd, the former “Meet the Press” moderator, is leaving NBC News, he told colleagues in a memo issued Friday, a move he’s making in order to pursue ventures outside the NBCUniversal empire. Todd had in recent weeks been meeting with other news outlets and potential employers, according to people familiar with the matter.

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Yes, You Can Hear Him Now: Verizon’s ‘Test Man’ Returns After Long Absence

Brian Steinberg Senior TV Editor One of the best-known characters in modern advertising is returning to work. Actor Paul Marcarelli played a “Test Man” for Verizon, clad in a gray jacket and horn-rimmed glasses for nearly a decade in dozens of commercials that that had him checking on the status of the telecommunications company’s technology and asking aloud, “Can you hear me now?” Chances are that anyone watching TV regularly during that era could.

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Reese’s Thinks Candy Can Crush Celebrity Super Bowl Commercials

Brian Steinberg Senior TV Editor Super Bowl commercials and popular celebrities go together like peanut butter and chocolate. So how come there’s no famous face putting a spotlight on Reese’s candy during the Big Game? A new Super Bowl ad for the Hershey’s-backed treat will show fans taking extreme measures at the site of an active volcano to taste lava, clearly confused after the introduction of a new version of Reese’s that has chocolate lava.

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Bud Light Super Bowl Commercial Offers Latest in Parade of Beer Buddies

Brian Steinberg Senior TV Editor Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors.

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Billy Crystal and Meg Ryan Recreate ‘When Harry Met Sally’ Fake Orgasm Scene for Hellmann’s Super Bowl Ad With Sydney Sweeney

Brian Steinberg Senior TV Editor One of the things about Sally Albright that drives Harry Burns crazy in the 1989 movie “When Harry Met Sally” is her picky food sensibilities. It takes her an hour and a half to make a sandwich, he tells her. In the sequel, she only has 30 seconds.

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Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales

Brian Steinberg Senior TV Editor Super Bowl LIX is still days away, but someone has already scored a key Big Game touchdown. Fox Corp. sold at least 10 of the commercials that will appear in its Feb.

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TelevisaUnivision, Nielsen Squabble Over Single Household That Appears to Skew Spanish-TV Ratings (EXCLUSIVE)

Brian Steinberg Senior TV Editor A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in estimates of young male viewers tuning into news shows and other programming, But the lifts, these people say, are based on Nielsen’s reliance on one household where five Spanish-speaking residents have no access to TelevisaUnivision’s stations, just Telemundo’s.

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Shaboozey Leads Nerds Back to Super Bowl Snack Battle

Brian Steinberg Senior TV Editor For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth. The musician behind the hits “A Bar Song (Tipsy)” and “Good News” used to spend Halloween “super excited to open up my bag” and look to and to see how many boxes of Nerds were inside. Now he’s taking part in the second Big Game commercial for Nerds Gummy Clusters, a distinctive confection that has seen sales soar.

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Jim Acosta to Exit CNN to Pursue New Ventures

Brian Steinberg Senior TV Editor Jim Acosta, the aggressive CNN correspondent who has gained notice for holding interview subjects to account from perches in the White House press room and on newsroom sets, is poised to leave the Warner Bros. Discovery-backed outlet after a shake-up in its schedule that left him without anchoring duties during daytime hours.

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Why Angel Soft Hopes You’ll Miss Its First Super Bowl Commercial

Brian Steinberg Senior TV Editor Which is more important: a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of the nation’s biggest makers of consumer goods like Brawny paper towels and Dixie cups and paper products, Georgia-Pacific has crafted hundreds of commercials over the years that millions of people choose to watch. On Super Bowl Sunday, the company is releasing an ad that is deliberately made to have an opposite effect.

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Willem Dafoe, Catherine O’Hara Help Michelob Ultra With Super Bowl Kickoff

Brian Steinberg Senior TV Editor Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup, FIFA Club World Cup and the NBA Finals, says Ricardo Marques, vice president of marketing for Michelob Ultra.

Willem Dafoe Catherine Ohara Sabrina Ionescu Brian Steinberg-Senior Ryder Cup Randy Moss FIFA stars president Bowling Markets Sporting athletics

Procter & Gamble to Seed U.S. South During Super Bowl With Commercial for Pet-Safe Lawn Care

Brian Steinberg Senior TV Editor Procter & Gamble hopes it can win the advertising game on Super Bowl Sunday with a real grass-roots effort. Not everyone in the nation will see the company’s ads for Spruce, a new lawn-care product that P&G says kills weeds and grasses within an hour’s time, while being safe to use around people and pets when used as directed.

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