Shaboozey Leads Nerds Back to Super Bowl Snack Battle

variety.com:

Brian Steinberg Senior TV Editor For Shaboozey, the Super Bowl brings with it the opportunity to satisfy a sweet tooth. The musician behind the hits “A Bar Song (Tipsy)” and “Good News” used to spend Halloween “super excited to open up my bag” and look to and to see how many boxes of Nerds were inside.

Now he’s taking part in the second Big Game commercial for Nerds Gummy Clusters, a distinctive confection that has seen sales soar. “As a kid, you know, obviously, we can’t keep our hands off the candy,” he says during a recent interview. “You were always in the candy aisle, whether our parents wanted us to be there or not.” Shaboozey may have felt like he was making a return to a favorite childhood haunt when he was offered the chance to take part in the Gummy Clusters’ second run in the Super Bowl ad roster.

The Ferrara confection will appear in a slot during the third quarter, says Greg Guidotti, the company’s chief marketing officer.

Shaboozey appears in a teaser slated to debut Tuesday. The Gummy Clusters are “a product that really unleashes your sense and are really kind of multi-sensorial, multi-texture and multi-flavor,” says Guidotti. “Shaboozey really plays into that.