Bud Light Super Bowl Commercial Offers Latest in Parade of Beer Buddies

variety.com:

Brian Steinberg Senior TV Editor Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors.

The popular beer, which has been a staple of Super Bowl advertising for 35 years, will introduce “Big Men of Cul-de-Sac,” a group of regular folks who enjoy grilling in the backyard and talking in the driveway, says Todd Allen, senior vice president of marketing for Bud Light, in an interview.

The new 60-second ad turns up in Super Bowl LIX alongside commercials for parent company Anheuser-Busch InBev’s Stella Artois, Budweiser and Michelob Ultra.

The spot is meant to pay tribute “to those neighborhood parties that are happening across every backyard, every cul-de-sac in America,” says Allen. “We hope our fans can see themselves in this.” The characters would seem to be the latest in a decades-long run of Bud Light creations.