Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10
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variety.comTodd Spangler NY Digital Editor Super Bowl LIX was a one-sided affair as the Philadelphia Eagles punched out the Kanas City Chiefs 40-22 on Sunday night, denying KC their bid for a championship three-peat.
With the game not holding very much drama, TV viewers may have found more entertainment in the ads that aired on Fox during the telecast, sold for upwards of $8 million each.
The most-watched Super Bowl spot on Sunday was Booking.com’s ad featuring none other than Jim Henson’s Muppets who — along with regular non-puppet humans — are looking for the best way to book the perfect vacation.
Booking.com also had the most-viewed Super Bowl spots in 2024 (featuring Tina Fey) and in 2023 (featuring Melissa McCarthy), according to YouTube.
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