Bud Light: Last News

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metroweekly.com
92%
413
Bud Light Boycott Cost Company $1.4 Billion in Sales
partnered with transgender influencer Dylan Mulvaney for an online promotion last year.Mulvaney appeared in a TikTok video highlighting Bud Light’s “March Madness” promotion during the annual NCAA Division I men’s and women’s basketball tournament.She also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, sipping Bud Light.As part of that promotion, the company also sent Mulvaney a commemorative can with a picture of her face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.The can did not go on sale to the public. Still, many conservatives and anti-transgender advocates took offense at what they saw as Mulvaney’s caricature of womanhood, as well as the idea of transgender visibility, and called for boycotts not only of Bud Light, but other products of Bud’s parent company, Anheuser-Busch InBev.Anheuser-Busch InBev reported record revenues for 2023 but said its “full growth potential was constrained” by the decline of sales in the United States, where the boycott was the strongest.In total, organic revenue in North America decreased by $1.4 billion due to a decline in beer sales, reports CNN.As a result, Mexican beer Model Especial dethroned Bud Light as the United States’ top-selling beer.From May through February, Bud Light recovered only 1.2 percentage points of lost market share, CEO Michael Doukeris told investors on Thursday.
nypost.com
55%
762
Kid Rock says Bud Light bashing was just ‘a tantrum with a machine gun’
Dylan Mulvaney last year — in which he shot up cases of the beer in a viral display that sparked a boycott of the brand — Kid Rock is now saying that he was firing blanks, not bullets.“So, what’s it like being the dude who took out Bud Light?” Joe Rogan asked the country-rocker on his podcast “The Joe Rogan Experience.”“Man, I was just having fun, to be honest with you,” Rock, 53, responded.“I was pissed, but it wasn’t like it was going to wreck my day, let alone my life. I was just kind of like, ‘What the f–k are they doing?’ ”But after Mulvaney posted a video promoting Bud Light as part of the company’s March Madness campaign last April, Rock let it rip on social media: “f–k Bud Light and f–k Anheuser-Busch.”That led to massive Bud Light losses, with many refusing to drink or even stock the beer.But while Rock insists that he wasn’t the “Pied Piper” of the boycott, he admits that he was the “face” of it.“Throwing a tantrum with a machine gun? ‘Wah, wah, they wanna let guys play in girls’ sports, wah,’” said Rock, then imitating the sounds of an automatic weapon.But since the whole brew-haha, the “Picture” singer said that he’s actually become friends with Bud Light CEO Brendan Whitworth — and the two have even partied together.“We’ve become friends.

Facts About Bud Light

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