Anheuser-Busch: Last News

expressed her desire to star in a beer advertisement at the Super Bowl.Saying the potential link-up would be “epic,” Mulvaney told The Cut that she would be open to yet another beer ad months after her divisive partnership with Bud Light.“Maybe it’d be epic … if in like 10 years I got to do a beer commercial for a Super Bowl,” she said in the interview published Wednesday.Revealing that the fallout from the Bud Light saga had been a “huge wake-up call” for her, the influencer said she now realizes that she was naive about the realities of being a trans woman in the public eye.“I think that some trans elders probably looked at me this last year and were like, ‘Bitch. You have so far to go.’ I think they probably saw what has happened to me these last few months coming,” Mulvaney said.“This was a good wake-up call for me.

partnered with transgender influencer Dylan Mulvaney for an online promotion last year.Mulvaney appeared in a TikTok video highlighting Bud Light’s “March Madness” promotion during the annual NCAA Division I men’s and women’s basketball tournament.She also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, sipping Bud Light.As part of that promotion, the company also sent Mulvaney a commemorative can with a picture of her face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.The can did not go on sale to the public. Still, many conservatives and anti-transgender advocates took offense at what they saw as Mulvaney’s caricature of womanhood, as well as the idea of transgender visibility, and called for boycotts not only of Bud Light, but other products of Bud’s parent company, Anheuser-Busch InBev.Anheuser-Busch InBev reported record revenues for 2023 but said its “full growth potential was constrained” by the decline of sales in the United States, where the boycott was the strongest.In total, organic revenue in North America decreased by $1.4 billion due to a decline in beer sales, reports CNN.As a result, Mexican beer Model Especial dethroned Bud Light as the United States’ top-selling beer.From May through February, Bud Light recovered only 1.2 percentage points of lost market share, CEO Michael Doukeris told investors on Thursday.

a social media advertising partnership with transgender influencer Dylan Mulvaney.Now, conservatives are attacking four bands taking part in the Bud Light Backyard Tour — in which the musical acts each play a free concert in four different cities throughout August — for merely being associated with the “Bud Light” brand.As part of the tour, the pop band OneRepublic will play in Nashville on August 10. Country music group Midland will play in Oklahoma City on August 15.

 Instagram and TikTok on June 29, Mulvaney said that she felt abandoned by Bud Light when they failed to reach out to her following a deluge of hateful messages she received after participating in the online promotion. A boycott was launched in response to the company’s decision to partner with Mulvaney and create a specially-customized can with her face on it celebrating her transition. The backlash comes as social conservatives have grown tired of LGBTQ visibility, especially transgender visibility, being “pushed” in mainstream media and by corporations, and have sought to punish companies that express solidarity with or support of the LGBTQ community.“I was waiting for the brand to reach out to me.

content creator Dylan Mulvaney.Anheuser-Busch, the parent company of Bud Light, has been slammed with criticism after Mulvaney, 26, was gifted a personalized pack of beer with her face splashed across the cans for a March Madness campaign with the brand. The partnership came as the trans activist reached the milestone of her 365th day of transitioning.But as Bud Light customers trash their brews and the company’s sales plunge, celebrities, including Adzima, are championing the partnership.“The frenzy caused by such a simple act of marketing is disheartening and upsetting, to say the least,” Adzima told The Post.

partner with Mulvaney for a promotional campaign, in which the actress and singer appeared in a TikTok video, clad in black gown and gloves, drinking a Bud Light, as part of a “March Madness” promotion during the annual NCAA men’s and women’s basketball tournament.Bud Light sent Mulvaney a commemorative can with a picture of Mulvaney’s face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.Mulvaney also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, while sipping Bud Light.Even though the commemorative gift can was never made available for sale to the public, the mere use of a transgender spokesperson offended many conservatives, including, apparently, a significant chunk of Bud Light’s loyal consumer base.An informal boycott of Bud Light — and of any products produced by its parent company, Anheuser-Busch — ensued, with some complaining that the company was pushing an “agenda” of “indoctrination” by having a transgender person featured prominently in a marketing campaign.