Procter & Gamble to Seed U.S. South During Super Bowl With Commercial for Pet-Safe Lawn Care
variety.comBrian Steinberg Senior TV Editor Procter & Gamble hopes it can win the advertising game on Super Bowl Sunday with a real grass-roots effort.
Not everyone in the nation will see the company’s ads for Spruce, a new lawn-care product that P&G says kills weeds and grasses within an hour’s time, while being safe to use around people and pets when used as directed.
Those who do view it — audiences in the southern United States — will get a look at something that has proven attractive in years past: animal antics.
In a 30-second spot slated to run in local ad inventory on 19 Fox affiliates such as WTGS in Savannah, GA, KFTA in Fort Smith, AK, and KTBC in Austin, TX, a plethora of dogs party around a yard with a pool in it, all because Spruce makes it possible.
Read more on variety.com
