NBC Blueprint for 2026 Winter Olympics Looks Similar to Plans for Paris
variety.comBrian Steinberg Senior TV Editor NBC Sports will broadcast the next Winter Olympics from Milan, Italy, but the proceedings are going to have more than a soupcon of plans used recently in Paris, France.
The Comcast-backed outlet plans to make every contest available to view on the company’s Peacock streaming hub, while broadcasting at least five hours of coverage every day on the NBC broadcast network.
When it comes to primetime, NBC will curate a special nighttime show that offers highlights, analysis and features around the athletes and their activity.
The company clearly hopes that its recent Paris Olympics telecast, which hinged on making the Games available for instant consumption while utilizing primetime in new ways that included ties to celebrity and pop culture, will serve as a model for future rounds of the global spectacular. “Paris proved that the Olympics are back and remain an unrivaled media property, with the unique ability to captivate the nation and generate huge audiences across all demographics for 17 days and nights,” said Rick Cordella, president of NBC Sports, in a statement. “We expect Milan Cortina to carry on that legacy.
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