‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including The Californians and Please Don’t Destroy
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variety.comBrian Steinberg Senior TV Editor In “Saturday Night Live’s” first year on air, Chevy Chase was among the cast members who took part in live ads for Polaroid camera, all during certain commercial breaks.
On Sunday, cast members who appear in a red-carpet pre-event ahead of the show’s 50th anniversary special will see a lot more from sponsors.
Volkswagen will drop off attendees at the site. Allstate will sponsor an on-screen countdown clock, letting viewers know how much time is left before the main event starts.
Capital One will back a “fan pit” where onlookers can watch as various luminaries walk by. And Maybelline will host a “Last Look Lounge” where celebrities can touch up before going in front of the paparazzi.
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