Brian Steinberg Senior TV Editor Fox’s Sunday-afternoon football games and Fox News host Jesse Watters may soon have a new digital home.
Fox Corporation expects to launch a new stand-alone subscription-based streaming service by the end of 2025, as the company, which has resisted the call to plunge millions into developing premium content for broadband audiences, sees new allure in the business.
The plan, said Fox Corp. CEO Lachlan Murdoch, would be to launch a new broadband outlet that helps “put our content in front of everybody who wants it on any platform,” and would be “‘holistic of all of our content, sports and news.” Murdoch said the company believed it could reach a new audience separate from the one that watches Fox properties via cable and broadcast.
Fox has “no intent” to drive linear audiences to the service, he said, but rather wanted to reach a demographic that does not subscribe to traditional TV. “We see the traditional cable bundle as still the most value for our consumers and for the company,” Murdoch said, but the company feels an increasing need to reach “a large population outside the cable bundle.” Launching the new outlet might create some overlap.
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