Donna Speciale: Last News

TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year.

Brian Steinberg Senior TV Editor A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at TelevisaUnivision are livid about a quirk in Nielsen’s process of tabulating the audiences for Spanish-language TV that they say is giving rival Telemundo a significant boost in estimates of young male viewers tuning into news shows and other programming, But the lifts, these people say, are based on Nielsen’s reliance on one household where five Spanish-speaking residents have no access to TelevisaUnivision’s stations, just Telemundo’s.

In addition to its main purpose as a showcase for the latest gadgets, CES has long been a meeting ground for entertainment players.

Brian Steinberg Senior TV Editor The CEO of Spanish-language giant TelevisaUnivision said he would restructure his executive team and cut jobs in a move he said was “aimed at strengthening our position for 2025 and beyond.” In a memo to employees sent Monday, Daniel Alegre, who was named CEO in September, indicated he wanted to tear down some walls between different kinds of media, and move to work more closely with clients. ” Our partners’ needs are evolving, and we must serve them in ways no one else can in the market,” Alegre said. As a result, Alegre said he planned to reorganize some teams.

TelevisaUnivision, challenged like all traditional media companies by cord-cutting and an unsettled ad market, is laying off several hundred workers in a restructuring.

Brian Steinberg Senior TV Editor TelevisaUnivision has more to offer than just the usual advertising jargon and programming notes for its 2024 upfront showcase. The Spanish-language media giant plans to open what it calls “Casa Cultura” on May 14 at New York’s HK Hall, where it will invite advertisers, media buyers and other attendees to an experiential presentation that will showcase Latino culture in the United States. In the morning.

TelevisaUnivision has sealed a deal with CBS and the NFL to carry Spanish-language broadcasts of Super Bowl LVIII next February.

Brian Steinberg Senior TV Editor Spanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to audience measurement. Under pressure from some media companies, Nielsen said in April that it was going to hold back a new product that sought to use “big data,” or audience information gleaned from set-top boxes and smart TVs, as a way to provide more granular information about viewers. Nielsen said the new data would not be accredited for mainstream use, but would be available “for additional measurement during this transition for clients seeking to transact on it.” TelevisaUnivision is going to try. “We all know that today’s TV measurement is inadequate for our multi-screen world, and as a consequence, U.S Hispanics have been undercounted,” says Donna Speciale, president of U.S. ad sales and marketing at the company. “In fact, our audience is 26% bigger than current measurement. How did we get that information? Nielsen just told us,” she tells Variety, using its traditional panel-based tabulation as well as its “big data” product. “This is huge and and a huge step for equity,” she adds, noting that TelevisaUnivision will ask all agencies and clients to base this year’s upfront ad deals on that measurement.

Brian Steinberg Senior TV EditorTelevisaUnivision had something to sell in this year’s TV upfront market that many of its English-language counterparts did not: growing linear audiences.The Spanish-language media giant has finished its upfront negotiations and expects to see rising volume of advance commitments for its advertising, according to a person familiar with the matter. This person says TelevisaUnivision anticipates a double-digit-percentage increase in volume, with CPMs, or the cost of reaching 1,000 viewers, rising as much as 8% to 9%.Like other TV networks in the midst of selling upfront inventory this year, TelevisaUnivision noted significant advertiser interest in sports and streaming. Advertisers proved interested in the company’s soccer broadcasts, and saw ad investment in its streaming-video outlet, ViX more than double.

Making its first upfronts pitch to advertisers as a merged company, TelevisaUnivision delivered a message of balanced strategy to ad buyers in an hour-long presentation at New York’s Javits Center.