Vix Hits 50M Monthly Active Users As TelevisaUnivision Used Streamlined Upfront To Reveal Ad-Supported Streaming Launch Date
deadline.comTelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year.
Addressing advertisers at its streamlined, 30-minute upfronts presentation, the company also revealed that the previously announced ad-supported tier of Vix would launch on Wednesday.
The Mexican-American Hispanic media giant turned HK Hall in New into “Casa Cultura,” a destination aimed at showcasing the specific audience served by the company’s roster of programming during this week’s upfronts in New York. “Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” said Donna Speciale, President of U.S.
Advertising Sales and Marketing. She touted the company’s “massive” portfolio spanning broadcast TV, radio, local stations and streaming, with a lineup spanning soccer, music, entertainment and news for Latino audiences. “Our culture platform is your critical agent for growth, and we are your culture partner – the bridge connecting you to the most coveted consumer base in the country,” Speciale added.
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