Disney, NBCUniversal, Warner Bros. Discovery And SAG-AFTRA Join Growing Industry Roster Set For Tech Talk At CES
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deadline.comIn addition to its main purpose as a showcase for the latest gadgets, CES has long been a meeting ground for entertainment players.
This year’s edition, getting under way Monday in Las Vegas, will be no exception and is unfolding amid an elevated sense of urgency for traditional media companies to get right with the lords of technology.
With theatrical box office and linear television in decline and layoffs continuing to thin the industry’s ranks, tech provides in some ways a welcome source of optimism despite its many complications and a culture still distinct from Hollywood’s.
On top of CES mainstays like Sony, Panasonic and other hardware firms holding court again with massive booths, Disney, Warner Bros.
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