Brian Steinberg-Senior - celebsbar.com

Brian Steinberg Senior TV Editor They just can’t keep senior executives at the top of CBS News. Adrienne Roark, who was named president of the Paramount Global news division in August of last year, revealed Thursday morning to staffers that she plans to leave the company at the end of February to take a role at Tegna, the TV-station group that was once part of Gannett. A CBS News spokesperson confirmed Roark’s announcement, but declined to offer additional comment.

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MSNBC Taps David Frost Archives for Documentary Series ‘Frost Vs.’

Brian Steinberg Senior TV Editor Wilfred Frost is getting ready to put much of his family business on public display. Frost, who may best be known for his anchor turns on both CNBC in the U.S., and Sky News, is also CEO of Paradine Productions, the production vehicle founded in 1961 by his father, the renowned journalist and interviewer Sir David Frost. Starting Sunday, April 27, MSNBC will air a six-part documentary series that examines seismic changes in culture using decades’ of the senior Frost’s legendary interviews with everyone from The Beatles to Muhammad Ali.

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Reggie Miller Will Bounce to NBC Sports for NBA Coverage

Brian Steinberg Senior TV Editor Reggie Miller, the Indiana Pacers NBA veteran, is still following the bouncing ball. The basketball star will after the end of this NBA season leave Warner Bros. Discovery, where he has worked as an NBA analyst for years, to join NBC Sports, which gains a new package of NBA game rights this fall.

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‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including The Californians and Please Don’t Destroy

Brian Steinberg Senior TV Editor In “Saturday Night Live’s” first year on air, Chevy Chase was among the cast members who took part in live ads for Polaroid camera, all during certain commercial breaks. On Sunday, cast members who appear in a red-carpet pre-event ahead of the show’s 50th anniversary special will see a lot more from sponsors. Volkswagen will drop off attendees at the site.

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Rahm Emanuel Joins CNN as Political Commentator

Brian Steinberg Senior TV Editor Look out, Scott Jennings! CNN said it hired Rahm Emanuel, the former Obama advisor and Chicago mayor, as a senior commentator on political and global affairs. Emanuel most recently served as U.S. Ambassador to Japan.

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CBS News Names Robert Costa Chief Washington Analyst

Brian Steinberg Senior TV Editor Robert Costa has been named CBS News‘ chief Washington analyst as well as a national correspondent for “CBS Sunday Morning,” marking a rapid rise for the former Washington Post correspondent since joining the Paramount Global news unit in 2022. Costa is expected to cover a range of issues for “Sunday Morning,” including politics as well as culture and the arts. He will continue to report on all things in the world of U.S.

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NBC Blueprint for 2026 Winter Olympics Looks Similar to Plans for Paris

Brian Steinberg Senior TV Editor NBC Sports will broadcast the next Winter Olympics from Milan, Italy, but the proceedings are going to have more than a soupcon of plans used recently in Paris, France. The Comcast-backed outlet plans to make every contest available to view on the company’s Peacock streaming hub, while broadcasting at least five hours of coverage every day on the NBC broadcast network.

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Chili’s Hopes Heartwarming Margarita Drama on Lifetime is a Rib-Tickler

Brian Steinberg Senior TV Editor The star of Lifetime’s next big sudsy movie may be the drink at the center of the plot. When Maria Menounos’ character gets tired of paying for high-priced margaritas in the big city, she high-tails back to Ferguson Falls, her hometown, where National Margarita Day is a big deal at the local Chili’s — and so is an encounter with a former significant other, played by actor Taye Diggs.

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Amazon Sees NBA As Linchpin for Ad-Sales Efforts in 2025

Brian Steinberg Senior TV Editor Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to line up advertisers with a new suite of opportunities, says Danielle Carney, who oversees the company’s efforts for ad sales tied to live sports. “We are really excited as we transform Amazon from a single sport into a multi-sport upfront.” she says.

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Inside Jeep’s Frantic Race to Drive Harrison Ford to Super Bowl LIX

Brian Steinberg Senior TV Editor Harrison Ford doesn’t do many TV commercials. And he was pretty sure he wasn’t going to do a Super Bowl commercial for Jeep. For Olivier Francois, the news was most unwelcome.

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Super Bowl Ad Review: Commercials Try to Shake Up Celebrity Formula (But Many Don’t)

Brian Steinberg Senior TV Editor Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of concepts meant to inspire.

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Duracell’s Super Bowl Shock: Commercial Shows Tom Brady Running Out of Power

Brian Steinberg Senior TV Editor Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox. A commercial for the Procter & Gamble storage cell makes viewers think they have returned to the Big Game from an ad break, with Fox Sports’ Brady and his on-air partner, Kevin Burkhardt, talking to viewers about the action. “All right, Tom, your thoughts?” asks Burkhardt.

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T-Mobile Plays Down Super Bowl Celebrities, Dials Up Elon Musk’s Starlink Technology

Brian Steinberg Senior TV Editor T-Mobile just dialed back its connection to celebrities in the Super Bowl. The telecommunications giant ran a 60-second commercial in the first quarter during Fox’s broadcast of Super Bowl LIX that was bereft of the marketer’s usual touches. Rather than tap actor Bradley Cooper and his mother, the song-and-dance antics of Zach Braff and Donad Faison, or cameos from John Travolta, Dolly Parton or Jason Momoa, as it has for the past two years, T-Mobile talked up technology.

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Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’

Brian Steinberg Senior TV Editor Like Coca-Cola once did, Rocket Cos. tried to use a commercial to teach the world to sing — in perfect harmony. The company, which offers mortgages among other financial services, orchestrated an in-stadium sing-along during Fox’s Sunday broadcast of Super Bowl LIX, cajoling a crowd at New Orleans’ Caesars’ Superdome to come together and belt out John Denver’s “Take Me Home, Country Roads,” just after a 60-second commercial used the popular tune to talk about helping people fulfill a dream of achieving home ownership.“We are using the Super Bowl as a moment of unity,” says Jonathan Mildenhall, Rocket’s chief marketing officer, during a recent interview.

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Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat

Brian Steinberg Senior TV Editor Hope you’re hungry. When football fans and curiosity seekers settle down to watch Super Bowl LIX on Fox this Sunday, they’d better bring an appetite. Over the course of the Big Game, they will see commercials for beers from two different brewers; yogurt, ice cream, coffee creamer and cold-brew coffee; two kinds of potato chips as well as Doritos; candy from Nerds and Reese’s; two kinds of soda; hot sauce; something from doughnut purveyor Dunkin’; a new fast-food confection from Taco Bell; Hellmann’s mayo, spread over a deli lunch; two different pizza products; and new kinds of water offerings from Liquid Death and Cirkul.

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Donald Trump Calls for ‘60 Minutes’ to Be ‘Terminated’ Amid Lawsuit Over Kamala Harris Interview, Claims ‘CBS Should Lose Its License’

Brian Steinberg Senior TV Editor President Donald Trump called on CBS to cancel its long-running newsmagazine, “60 Minutes,” the latest maneuver in a legal battle he started against the program last year. A $10 billion lawsuit, filed by Trump in federal court in the Northern District of Texas in November, alleged “60 Minutes” tried to mislead voters by airing two different edits of remarks made in an interview with former Vice President Kamala Harris, then Trump’s rival for the White House.

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CBS News Posts ’60 Minutes’ Transcripts, Video Sought by FCC: ‘Not Doctored Or Deceitful’

Brian Steinberg Senior TV Editor CBS News made public all materials tied to a “60 Minutes” interview with former U.S. Vice President and Democratic presidential candidate Kamala Harris that have spurred a $10 billion suit from President Donald Trump and scrutiny from the Federal Communications Commission, saying in a release Wednesday that all the materials show that “consistent with 60 Minutes’ repeated assurances to the public — that the 60 Minutes broadcast was not doctored or deceitful.” Filed in federal court in the Northern District of Texas in November, the suit alleges “60 Minutes” tried to mislead voters by airing two different edits of remarks made in an interview with former Vice President Kamala Harris, then Trump’s rival for the White House.

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Lara Trump to Host Saturday-Night Show on Fox News

Brian Steinberg Senior TV Editor Lara Trump, daughter-in-law to President Donald Trump, will host a new Saturday-night primetime show on Fox News Channel, putting the outlet in the unusual position of backing a primetime opinion host with direct connections to a sitting Commander-in-Chief on its schedule. Trump will anchor “My View,” which Fox News said would “focus on the return of common sense to all corners of American life as the country ushers in a new era of practicality.” The show is expected to feature both analysis and “interviews with thought leaders, shedding light on the headlines driving the national conversation and affecting families around the country.” MSNBC offers a program with similar concepts, “Inside With Jen Psaki,” the former White House Press Secretary for President Joe Biden, which runs Sundays and Mondays.

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Bob Iger Explains Why Venu was Scrapped, Why Disney Bought Fubo and Why New Skinny Bundles Help ESPN

Brian Steinberg Senior TV Editor Disney thinks an emerging suite of so-called “skinny bundles” serves as a better way to make ESPN available to cord-cutters than Venu, a now-scuttled streaming sports joint venture with Warner Bros. Discovery and Fox Corp., ever would have. Disney’s goal for ESPN is “to make ESPN as accessible as possible and in as many ways as possible to the consumer,” said Bob Iger, Disney’s CEO, during a call with investors Wednesday.

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’60 Minutes’ Staffers Urged to Keep Show Ticking as Paramount Tangles With Trump

Brian Steinberg Senior TV Editor Staffers at “60 Minutes” urged one another to keep the venerable CBS newsmagazine going even as corporate parent Paramount Global investigates the possibility of settling what is seen as a flimsy defamation lawsuit tied to a report that ran on the show. Speaking during a meeting held Monday, both correspondents Scott Pelley and Anderson Cooper cautioned an assemblage of employees who work for the Sunday-night mainstay against letting the lawsuit tear the show apart and distract people from the journalism is presents each week, according to a person familiar with the matter.

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Warner Bros. Discovery Chooses Internal Team to Lead Ad Sales

Brian Steinberg Senior TV Editor Warner Bros. Discovery has chosen a homegrown team to lead the company’s ad-sales staff into an increasingly complex era. Ryan Gould and Robert Voltaggio, two senior sales executives who have worked at the media conglomerate for more than a decade, will join to manage efforts to connect advertisers to everything from the Max streaming service to cable networks such Food Network and CNN.

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