Super Bowl Food Fight: Glut of Grocery Commercials Will Push Viewers to Eat, Eat, Eat

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Brian Steinberg Senior TV Editor Hope you’re hungry. When football fans and curiosity seekers settle down to watch Super Bowl LIX on Fox this Sunday, they’d better bring an appetite.

Over the course of the Big Game, they will see commercials for beers from two different brewers; yogurt, ice cream, coffee creamer and cold-brew coffee; two kinds of potato chips as well as Doritos; candy from Nerds and Reese’s; two kinds of soda; hot sauce; something from doughnut purveyor Dunkin’; a new fast-food confection from Taco Bell; Hellmann’s mayo, spread over a deli lunch; two different pizza products; and new kinds of water offerings from Liquid Death and Cirkul.

If that’s not enough, there will also be commercials from three different food-delivery services (one, from Instacart, will feature an array of grocery-aisle mainstays like the Green Giant and Kool-Aid Man).

HexClad will put a spotlight on cookware. Angel Soft toilet tissue will be around for the moment after all that food digests.

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