Brian Steinberg Senior TV Editor One of the things about Sally Albright that drives Harry Burns crazy in the 1989 movie “When Harry Met Sally” is her picky food sensibilities.
It takes her an hour and a half to make a sandwich, he tells her. In the sequel, she only has 30 seconds. The characters, famously played by Billy Crystal and Meg Ryan, return to New York’s Katz’ Delicatessen for a reprise of one of the movie’s best-known scenes in which Sally pretends to have an orgasm while the pair dines.
Now, they will also promote Hellmann’s mayonnaise in the Super Bowl. With the movie recently reaching its 35th anniversary and being accepted into the National Film Registry, “it just felt like the perfect storm for us to get back together at the same table and have indigestion,” says Crystal, during a recent interview.
Hellmann’s, which is owned by the consumer-products giant Unilever, is showing its ambition for the Super Bowl commercial, the brand’s fifth.
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