NBCU Preparing ‘Mobile-First’ News Service for Q4 Launch
variety.comBrian Steinberg Senior TV Editor NBCUniversal is working on what its top news executive called a “mobile-first” news outlet that it expects to launch in the fourth quarter of this year.
Speaking at an event organized by Semafor, Cesar Conde, chairman of NBCUniversal’s news operations, said the service might serve up short-form and long-form video from NBC News anchors and correspondents.
Its debut would mark the latest in a series of products the organization has created since Conde took his current role in 2020, and is likely aimed at a new generation of viewers who get more information from video services such as TikTok or YouTube.
Executives see the new service as a “premium” offering, according to a person familiar with the matter. It will offer nearly two dozen live streams in English and Spanish, including programming tied to lifestyle topics, true crime and international.
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