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Brian Steinberg-Senior: Last News

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Cynthia McFadden, Veteran of NBC News and ‘Nightline,’ to Exit

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Brian Steinberg Senior TV Editor Cynthia McFadden, the TV-news veteran whose career has taken her from co-anchoring ABC News‘ “Nightline” to a senior perch on NBC News‘ investigations team, is stepping away from broadcast journalism. “It is hard to leave a job you love but this is the right time — I have a list of things I have often said I wanted to do ‘someday’. Well, someday is now, while I am still raring to go — and playing with a relatively full deck,” McFadden said in a note to colleagues Friday.
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Professional Bull Riders Splits Media Rights Between CBS, Dr. Phil’s Merit Street Media
Netflix Touts Massive Content Pipeline: WWE, NFL, New Cameron Diaz-Jamie Foxx Film ‘Back in Action’
Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden

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Professional Bull Riders Splits Media Rights Between CBS, Dr. Phil’s Merit Street Media
Brian Steinberg Senior TV Editor Even Dr. Phil is getting in on TV’s frenzied battle for sports rights. The daytime mainstay has long been known for doling out common-sense advice without any bull.
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Cynthia McFadden, Veteran of NBC News and ‘Nightline,’ to Exit
Brian Steinberg Senior TV Editor Cynthia McFadden, the TV-news veteran whose career has taken her from co-anchoring ABC News‘ “Nightline” to a senior perch on NBC News‘ investigations team, is stepping away from broadcast journalism. “It is hard to leave a job you love but this is the right time — I have a list of things I have often said I wanted to do ‘someday’. Well, someday is now, while I am still raring to go — and playing with a relatively full deck,” McFadden said in a note to colleagues Friday.
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Netflix Touts Massive Content Pipeline: WWE, NFL, New Cameron Diaz-Jamie Foxx Film ‘Back in Action’
Brian Steinberg Senior TV Editor Netflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk: The company aims to make dozens of shows and movies that people like to watch and talk about. During an upfront presentation, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” “At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
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Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden
Brian Steinberg Senior TV Editor The television industry’s annual “upfront” is usually a place where advertisers get to preview new series and specials, not blockbuster movies, so NBC raised eyebrows Monday when one of the first previews it showed to an audience at Radio City Music Hall was of the coming Universal film “Wicked.” NBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story legacy across film, TV and streaming.” Movies and premium cable series from HBO and Showtime used to be something traditional TV advertisers got their hands on only after they had made their way through theaters and pay-TV windows. Now, as a batch of this year’s upfront showcases reveal, they are increasingly being dangled before Madison Avenue as a major reason to support TV companies.
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TV Titans Scorecard: Here Are the Major Players in Upfront Ad Sales
Brian Steinberg Senior TV Editor The turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business with a number of new faces in this year’s upfront advertising sales market. Madison Avenue’s growing reliance on streaming video has given rise to a new array of top sales honchos. Jeff Collins is leading Fox Corp.’s efforts this year following the retirement of sales stalwart Marianne Gambelli.
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Sam Feist Named CEO of C-SPAN After Nearly 35 Years With CNN
Brian Steinberg Senior TV Editor After nearly 35 years with CNN, longtime Washington bureau chief Sam Feist has been named CEO of C-SPAN. Feist will remain at CNN through June and take the reins of C-SPAN later in the summer, succeeding co-CEOs Rob Kennedy and Susan Swain. Founded in 1979 by a group of cable operators, C-SPAN is devoted to televising the activity in the chambers of the U.S.
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NBC Adds Holiday-Season NFL Game to Broader 2024-2025 Schedule
Brian Steinberg Senior TV Editor NBC is increasingly throwing the ball to the NFL. The Comcast-backed media conglomerate said Monday that it had purchased the rights to broadcast an extra NFL game on Saturday, December 21, presumably adding a bigger audience to the last shopping weekend before Christmas. NBC already has the rights to broadcast a game on December 22 as part of its “Sunday Night Football” lineup.
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AT&T, Amazon Prime Video Strike Women’s Sports Ad Deal Across WNBA, NWSL (EXCLUSIVE)
Brian Steinberg Senior TV Editor Amazon Prime Video isn’t waiting for the start of next week’s “upfront” to draw attention to women’s sports. The streaming giant said it has struck a sponsorship deal with AT&T that will have the telecommunications perennial serve as the lead sponsor for 21 WNBA games shown on Prime Video, and the presenting sponsor of the halftime show that airs during the service’s National Women’s Soccer League matches.
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How NBCUniversal Ad Sales Chief Mark Marshall Keeps His Cool as Tough Upfront Negotiations Loom
Brian Steinberg Senior TV Editor Mark Marshall has been given a lot of time to prepare for NBC Universal’s annual presentation to advertisers. Last year, he only had 72 hours.
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Willie Geist, Steve Kornacki Will Join NBC’s Paris Olympics Coverage
Brian Steinberg Senior TV Editor NBC is adding a new event to its coverage of the 2024 Paris Olympics: Steve Kornacki in front of his big board. Kornacki, who is known for his deft on-the-fly analysis of political campaigns and races, will turn his focus for a short period of time to athletic competition in Paris as part of a cadre of NBC News journalists who will present some coverage of the extravaganza, Willie Geist, Sam Brock, Gadi Schwartz and Anne Thompson will also participate, with Kornacki offering analysis from the U.S., and his colleagues on the ground in France. The Opening Ceremony of the Paris Olympics is Friday, July 26 on NBC, Peacock, and Telemundo.
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Fox Swings to Q3 Profit Despite Slump in Ad Revenue
Brian Steinberg Senior TV Editor Fox Corp. said it swung to a profit in its fiscal third quarter despite slumps in advertising revenue, largely due to the absence of charges associated with a massive legal setback tied to Fox News Channel and a boost in affiliate fees.
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Dale Earnhardt Jr. Joins Warner, Amazon for NASCAR After NBC Exit
Brian Steinberg Senior TV Editor Dale Earnhardt Jr. is changing vehicles. The legendary racer will leave NBC Sports’ NASCAR team, where he has held forth as a color commentator since 2018, in favor of lending his expertise to both Warner Bros.
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TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Brian Steinberg Senior TV Editor Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for reaching streaming and TV viewers, in early “upfront” talks with TV networks, according to five media buying executives and other people familiar with these annual discussions in which U.S. media companies try to sell the bulk of their commercial inventory ahead of their next cycle of programming.
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Amazon’s New Prime Ads Aim to Take Streamers Shopping
Brian Steinberg Senior TV Editor Amazon wants to break down the barriers between watching TV and driving to the mall. The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors of its Prime Video subscription-video service.
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Disney CEO ‘Confident’ in Striking New Deal With NBA
Brian Steinberg Senior TV Editor Disney doesn’t think it’s going to foul in its drive to score a new pact with the NBA. Speaking to investors Tuesday, Disney CEO Bob Iger said the company was “optimistic or confident” that Disney would renew its agreement with the basketball league that would keep a sizable package of its games on ESPN and other Disney properties. Disney has also served as home to the NBA Finals, which typically air on the ABC broadcast network.
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Kim Godwin’s Exit Raises New Questions About ABC News’ Future
Brian Steinberg Senior TV Editor Kim Godwin hoped to build ABC News‘ future by cutting out some of its past. Tasked, ostensibly, with shaking up a culture of the Disney-backed news organization that pit anchors against one another and led to claims of intolerable behavior behind the scenes, Godwin was supposed to revamp a storied journalism hub without losing any of the impetus that spurred employees to make shows such as “World News Tonight” and “Good Morning America” the most-watched in their category.
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Dan Abrams’ Bottle Raiders Acquires Event Business in Bid to Scale Fine-Liquor Media
Brian Steinberg Senior TV Editor Dan Abrams is taking a deeper gulp of liquor media. The media entrepreneur, who has built businesses such as the TV-news-obsessed Mediaite and the Law & Crime network, which was recently sold to the creator-fueled media company Jellysmack, is acquiring two specialized event businesses tied to liquor tasting in a bid to grow Bottle Raiders, a collection of sites that offer reviews of whiskey, tequila, gin and rum.
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Kim Godwin Exits ABC News
Brian Steinberg Senior TV Editor Kim Godwin, the ABC News president who was the first Black woman to run a broadcast network news operation, is leaving the Disney unit amid increasing concern about the way she was managing the home of shows like “Good Morning America” and “World News Tonight.” Godwin told staffers in a memo Sunday that she planned to “retire from broadcast journalism.” Her command had come under increasing scrutiny since a restructuring of ABC News and Disney’s ABC stations had her reporting directly to Debra OConnell, a Disney business veteran who is seen as a valued operator at the company. OConnell will lead ABC News for the foreseeable future, she told employees Sunday evening.
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Cardi B, Sha’Carri Richardson Team Up to Promote NBC’s Paris Olympics
Brian Steinberg Senior TV Editor Cardi B is joining the parade of celebrities starting to talk about the Olympics for NBCUniversal. The rapper appears in a 90-second promo Saturday evening during NBC’s telecast of the Kentucky Derby, meeting up; with sprinter and Olympic hopeful Sha’Carri Richardson that spotlights the next Summer Olympics, slated to begin July 26. NBCU and its corporate parent, Comcast, hold rights to broadcast the athletic extravaganza in the U.S.
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Paramount Offers EDO, Mastercard Data for TV Ad Deals
Brian Steinberg Senior TV Editor Paramount Global said it would bake a new suite of data into all ad deals “at no additional cost” that examines whether a commercial spurred a consumer to take a particular action, a measure known as “attribution” that is gaining new sway on Madison Avenue as marketers struggle to determine the effectiveness of their paid media pitches. Paramount said it would offer data from both Mastercard and EDO, a start-up founded in part by actor Ed Norton, that will help clients examine “outcomes,” such as a visit to a marketer’s web site or showroom, or a consumer search for a product being advertised.
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ABC News Meteorologist Rob Marciano Exits
Brian Steinberg Senior TV Editor Rob Marciano, a longtime meteorologist at ABC News known for his appearances on weekend broadcasts of :”Good Morning America,” has left the network, according to a person familiar with the matter. ABC News declined to make executives available for comment.
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Rafa Marquez’s Netflix documentary explores the Mexican soccer player’s celebrated career
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‘Kinds Of Kindness’, Yorgos Lanthimos’ Latest, Gets Six-Minute Ovation At Cannes Premiere
Emma Stone’s Descent Into Sex Cults and Cannibalism in ‘Kinds of Kindness’ Lands 4.5-Minute Standing Ovation in Cannes
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