Fox CEO Puts Fox Nation Subscriber Totals at 2 Million to 2.5 Million

variety.com:

Brian Steinberg Senior TV Editor At Fox Corp., executives are counting more heavily on streaming subscribers. The media company, which has been slower to invest heavily in stand-alone streaming properties than many of its rivals, sees a potential market of 5 million subscribers for a new direct-to-consumer broadband outlet it hopes to launch in tandem with the next NFL season, according to Lachlan Murdoch, the company’s CEO.

The executive, speaking at an investor conference, also revealed that subscribers to Fox Nation, a streaming service affiliated with Fox News Channel, had lured between 2 million and 2.5 million subscribers since its launch in 2018.

Murdoch cited Fox Nation documentary series backed by actor Kevin Costner and director Martin Scorsese as being instrumental to luring subscribers to the service, which he said “has grown” over the past 12 months.

The service tends to attract viewers who are significantly younger than those who watch traditional Fox News programming, and has focused more intently on lifestyle programming.