Warner Bros. Discovery Seeks Ad-Sales Chief for CNN

variety.com:

Brian Steinberg Senior TV Editor Under CEO Mark Thompson, CNN has been on the hunt for new sources of digital revenue. Now it’s searching for a new sales executive to bring advertisers into the mix as well.

Warner Bros. Discovery, CNN’s parent, revealed Tuesday that it was seeking a new sales lead for the news outlet, an executive who “will work closely with Mark Thompson and CNN’s leadership team as they develop new digital platforms and products alongside their live channels and original programming,” according to a memo from the company’s two new presidents of U.S.

ad sales, Ryan Gould and Bobby Voltaggio. CNN faces a host of challenges as media companies grapple with the migration of their audiences from traditional TV to streaming video.

And yet, Warner depends on the cash CNN’s flagship linear network throws off to fund its business, even if there will be less of it in months to come.