Fox Sets Table for Food Advertising With New ‘Bite’

variety.com:

Brian Steinberg Senior TV Editor Fox is eager for another helping of advertising dollars from companies interested in food.

The broadcast network aims to lure money from food marketers and others who help with food preparation and sales with a new long-term initiative called “Bite of Fox.” Fox intends to position “Bite” as a venue for food and lifestyle content and expects to reach “food obsessed audiences wherever they are,” says Katrina Cukaj, executive vice president of advertising sales and portfolio marketing for Fox Entertainment, during a recent interview, and could involve everything from digital outreach to live events.

This chomp comes after Fox unveiled a partnership with celebrity chef Gordon Ramsay in 2023 that aimed to make use of the newly formed Studio Ramsay Global.

Fox, says Cukaj, believes it delivers some of the biggest ratings around food-related programming, thanks to Ramsay shows over the years such as “Masterchef” and “Hell’s Kitchen.” Now there may be opportunities to do more around the category, particularly with fans “very much interested in what these incredible food creators are doing,” says Cukaj.