L.A. Live, Anschutz Entertainment Group’s downtown Los Angeles sports and entertainment district, will bear streamer Peacock’s name throughout, starting July 11.
As part of a multi-year naming rights agreement between AEG and Peacock, NBCUniversal’s streaming service, the 7,100-seat concert and special events venue formerly known as Microsoft Theater will be renamed Peacock Theater.
The entertainment district’s 40,000-square-foot open-air plaza, formerly known as XBOX Plaza, will now be known as Peacock Place.
Terms of the deal were not revealed. Peacock will also become the exclusive streaming partner for the complex. “Like Peacock, L.A.
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