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Todd Spangler NY Digital EditorPeacock President Kelly Campbell is raiding rival streamers in building out her senior team: NBCUniversal announced that it has hired Shannon Willett, previously at Netflix, as chief marketing officer for Peacock, and Hulu’s Brian Henderson as EVP of programming.Both execs will be based in L.A. and join NBCU in the newly established roles at Peacock, reporting to Campbell, the former president of Hulu who joined Peacock in November.As CMO, Willett will oversee global marketing for Peacock leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.Willett spent nearly seven years at Netflix, more recently serving as VP of global marketing strategy and operations, leading a team of 250 employees worldwide.

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Chase Griffin, Paige Bueckers, Ashlyn Watkins and Jay Williams Join Sports & Entertainment Summit

William Earl administrator Variety and Sportico have announced additional programming for the second annual co-branded Sports & Entertainment Summit presented by City National Bank on July 12 in Los Angeles. Newly added speakers include UCLA QB and two-time NIL athlete of the year Chase Griffin, 2024 Paralympic track and field athlete Ezra Frech, UConn women’s basketball player Paige Bueckers, NCAA women’s champion Ashlyn Watkins and Jay Williams, chairman and co-founder of Improbable Media and ESPN analyst.

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Streaming, Podcasting and Content Creation Execs Talk Global Branding at Variety Executive Interview Studio

Selena Kuznikov Variety and Canva are hosting their joint Executive Interview Studio in Cannes, with conversations taking place from June 18 to June 20 at the Canva Villa. Tuesday’s studio conversations included one with host and creator of “MrBallen Podcast: Strange, Dark & Mysterious Stories” John Allen (MrBallen), partner and co-head of UTA creators Oren Rosenbaum, CEO of Ballen Studios Nick Witters and Wondery head of global marketing Blad Norman. The grooup discussed the rise of podcasting and brand building.

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Variety and Sportico Announce Second Annual Co-Branded Sports & Entertainment Summit

William Earl administrator Variety and Sportico will host the second annual co-branded Sports & Entertainment Summit presented by City National Bank on July 12 in Los Angeles. The day-long summit will feature keynote conversations and panel discussions highlighting trends across programming and storytelling, multiplatform game coverage, athlete branding and representation, NIL dealmaking and more.

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Variety Announces Entertainment Marketing Summit Program Featuring Paris Hilton, Jemele Hill, Bruce Gersh, Rachel Lindsay and More

William Earl Variety will host its annual Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be fast-moving targets across growing media platforms.

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Peacock Taps Zaid Al-Asady To Lead Brand Strategy

Peacock has tapped Zaid Al-Asady as Executive Vice President, Brand Creative and Marketing.

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NBCUniversal Cuts Nearly 50 Employees Across Peacock Marketing, Entertainment and Ad Sales

Jennifer Maas TV Business Writer NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales. The majority of these cuts, approximately 30 to 40, were made at Peacock as part of a restructuring under CMO Shannon Willett, a source within the company told Variety.

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Peacock Restructures Marketing Operation, Resulting In Layoffs

The string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues.

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‘Barbie,’ ‘Smile’ ‘Call of Duty’ Marketers, Advertisers Toasted at Variety Visionaries Dinner

Meredith Woerner Deputy Editor, Variety.com The masterminds behind memorable marketing moments from “Barbie,” “Call of Duty,” “Pokerface” and even that creepy “Smile” campaign that placed grinning actors at various Major League Baseball games gathered Thursday at the Variety + Spotify Advertising’s Visionaries dinner to toast leaders in the field. West Hollywoods’ Sunset Tower Hotel welcomed the industry’s leading innovators selected for Variety’s 2023 Digital Marketing Impact Report and the four recipients of the Variety Entertainment Marketing Visionaries Award, presented by Spotify.

Matt Damon Josh Goldstine Warner Bros Meredith Woerner Deputy Marc Weinstock Shannon Willett New York city Sanger Entertainment stage record president actor awards Digital advertisers

Variety & Spotify Announce 2023 Entertainment Marketing Visionaries Dinner

Whitney Cinkala Variety and Spotify will host the 2023 Entertainment Marketing Visionaries Dinner on Thursday, Oct. 26. The invite-only dinner, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

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Shannon Buck Joins Peacock As EVP Publicity

Veteran communications executive Shannon Buck has joined Peacock as Executive Vice President, Publicity, overseeing publicity, events and activations for Peacock original and exclusive content.

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NBCU Promotes Communications Execs Chip Sullivan & Allison Rawlings To Top Awards, Talent, TV & Streaming Roles

Chip Sullivan and Allison Rawlings’ NBCUniversal dance cards just filled up even more.

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NBCUniversal Restructures Peacock Communications Operations, Leading To Executive Departures

EXCLUSIVE: NBCUniversal is restructuring Peacock’s publicity and corporate communications operations, sources tell Deadline. The streamer’s corporate communications team is being integrated into the broader TV & Streaming business, reporting into Mark Lazarus, Chairman, NBCUniversal Television and Streaming, while publicity will become part of the marketing division, reporting to Peacock’s CMO Shannon Willett. As a result, Peacock’s two senior corporate communications executives, Lisa Scalzo, EVP, Communications, Direct-to-Consumer and International, NBCUniversal Media; and Lisa McGann, SVP, Communications, Direct-to-Consumer, are leaving the company, we have learned. A rep for NBCU had no comment.

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Details Regarding Shannon Willett

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