Shannon Willett - celebsbar.com

Todd Spangler NY Digital EditorPeacock President Kelly Campbell is raiding rival streamers in building out her senior team: NBCUniversal announced that it has hired Shannon Willett, previously at Netflix, as chief marketing officer for Peacock, and Hulu’s Brian Henderson as EVP of programming.Both execs will be based in L.A. and join NBCU in the newly established roles at Peacock, reporting to Campbell, the former president of Hulu who joined Peacock in November.As CMO, Willett will oversee global marketing for Peacock leading all functions including brand management, creative, media planning, marketing operations, social, content marketing, subscriber growth and customer care.Willett spent nearly seven years at Netflix, more recently serving as VP of global marketing strategy and operations, leading a team of 250 employees worldwide.

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Variety Announces Entertainment Marketing Summit Program Featuring Paris Hilton, Jemele Hill, Bruce Gersh, Rachel Lindsay and More

William Earl Variety will host its annual Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be fast-moving targets across growing media platforms.

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Peacock Taps Zaid Al-Asady To Lead Brand Strategy

Peacock has tapped Zaid Al-Asady as Executive Vice President, Brand Creative and Marketing.

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NBCUniversal Cuts Nearly 50 Employees Across Peacock Marketing, Entertainment and Ad Sales

Jennifer Maas TV Business Writer NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales. The majority of these cuts, approximately 30 to 40, were made at Peacock as part of a restructuring under CMO Shannon Willett, a source within the company told Variety.

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Peacock Restructures Marketing Operation, Resulting In Layoffs

The string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues.

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‘Barbie,’ ‘Smile’ ‘Call of Duty’ Marketers, Advertisers Toasted at Variety Visionaries Dinner

Meredith Woerner Deputy Editor, Variety.com The masterminds behind memorable marketing moments from “Barbie,” “Call of Duty,” “Pokerface” and even that creepy “Smile” campaign that placed grinning actors at various Major League Baseball games gathered Thursday at the Variety + Spotify Advertising’s Visionaries dinner to toast leaders in the field. West Hollywoods’ Sunset Tower Hotel welcomed the industry’s leading innovators selected for Variety’s 2023 Digital Marketing Impact Report and the four recipients of the Variety Entertainment Marketing Visionaries Award, presented by Spotify.

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Variety & Spotify Announce 2023 Entertainment Marketing Visionaries Dinner

Whitney Cinkala Variety and Spotify will host the 2023 Entertainment Marketing Visionaries Dinner on Thursday, Oct. 26. The invite-only dinner, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

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Shannon Buck Joins Peacock As EVP Publicity

Veteran communications executive Shannon Buck has joined Peacock as Executive Vice President, Publicity, overseeing publicity, events and activations for Peacock original and exclusive content.

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NBCU Promotes Communications Execs Chip Sullivan & Allison Rawlings To Top Awards, Talent, TV & Streaming Roles