NBCUniversal Cuts Nearly 50 Employees Across Peacock Marketing, Entertainment and Ad Sales
variety.comJennifer Maas TV Business Writer NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales.
The majority of these cuts, approximately 30 to 40, were made at Peacock as part of a restructuring under CMO Shannon Willett, a source within the company told Variety.
The insider says the layoffs are not part of a cost-cutting initiative at the Comcast-owned company, but rather a revamp of the vision for the department that will see Willett fill almost all of these roles with new staffers.
The Peacock marketing team is being broken into five business areas under Willett: Brand Creative and Marketing; Title Creative and Marketing; Marketing Strategy, Planning, Analysis and Performance Media; Growth and Lifecycle Marketing; and Publicity, Events and Talent Engagement.
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