Lisa Macknight: Last News

Variety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio took place from June 18-20 at the Canva Villa, and Variety journalists moderated all conversations.

Variety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together more than 600 marketing professionals, executives, creators and influencers for a daylong event that examined all aspects of marketing as a discipline at a time of massive transition in the entertainment business. Here are the highlights from the event, held April 24 at the Beverly Hilton.

, there are a few new Barbies in town—and Glamour visited Mattel's design studio to see just how they're made.In honor of International Women's Day, the iconic brand is celebrating nine women worldwide including Viola Davis, Shania Twain, and Helen Mirren, in addition to activists, artists, directors and more—all of whom will get dolls made in their likeness.“We're really proud of the way we can use the Barbie brand as a platform to honor amazing trailblazing women,” Lisa McKnight, executive vice president and chief brand officer at Mattel Inc, tells Glamour.As Barbie celebrates her 65th anniversary, Mattel Inc. invited Glamour to tour its design studio for a behind-the-scenes look at making the infamous doll, and of course, a tour of Barbie's dream house.Barbie's Dream HouseInside Barbie's wardrobe, there's surprisingly more than just pink.

William Earl Variety will host its annual Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be fast-moving targets across growing media platforms.

reports the Associated Press. According to the brand, the doll is part of its “Inspiring Women” series which features the likes of Amelia Earhart and artist Frida Kahlo and costs $35.49. “As the first Asian American actor to lead a US television show, whose perseverance broke down barriers for her gender and AAPI community in film and TV, Anna May Wong is the perfect fit for our Barbie Inspiring Women Series,” said Lisa McKnight, executive vice president and global head of Barbie & Dolls.Wong’s niece, Anna Wong, also collaborated closely with the brand to help develop the doll’s look.

Katya Echazarreta has unveiled her Barbie doll, dressed in a navy blue flight suit. The 27-year-old role model recently made history as the first Mexican-born woman to travel to space.“At 7 years old when I used to pretend my Barbie was an Astronaut traveling through the galaxy I could never have imagined I would one day have my very own Barbie,” Katya said.

inspiring “the next generation of female leaders…by shining a light on women who are leaders in their in their respective industries of tech, wellness, STEM, education and more with one-of-a-kind Barbie dolls in their likeness.”Of those being honored with a doll figurine are two Black icons in their respective industries—Shonda Rhimes, prolific television showrunner and Pat McGrath, “the world’s most influential and in-demand makeup artist.”Senior Vice President and Global Head of Barbie and Dolls for Mattel Lisa McKnight said, “We know that children are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today…This International Women’s Day, we’re proud to honor 12 global trailblazing women to help empower the next generation of female leaders by sharing their stories.”Research by NYU’s Cognitive Development Lab funded by Mattel spurred this novel campaign.

Anna Kendrick was starstruck when she met her 2022 Super Bowl commercial co-star: Barbie.

Anna Kendrick can just hardly believe she’s meeting THE Barbie in Rocket Homes and Rocket Mortgage’s 2022 Super Bowl commercial.