Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio
variety.comVariety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and senior marketing executives participated in the studio and attended the festival.
The Studio took place from June 18-20 at the Canva Villa, and Variety journalists moderated all conversations. Company leaders and creators like Tusar Barik, Rob Giglio, Jon Cook, Xavier X Jernigan, William White, Laura Jones, Zach Kitschke, Kenan Thompson, Keri and Yara Shahidi, Lisa McKnight and Kristine Segrist all participated in the conversations revealing what motivates them, how they started, building their brands and much more.
Take a look at some of the highlights from the studio below. Lisa McKnight – EVP, Chief Brand Officer, Mattel and Kristine Segrist – Global Head of Consumer Marketing, Canva Lisa McKnight, the chief brand officer at Mattel, spoke about the challenges of balancing the many brands under Mattel and specific title marketing. “Almost 10 years ago, we created a playbook called ‘The Mattel Playbook.’ Brand purpose is one of the most important pillars of that playbook. ‘Why do these brands matter?
What do they inspire?'” McKnight said. Kristine Segrist spoke about how they keep Canva fresh and attractive to consumers because it’s also used for educational purposes. “We have a value in making complex things simple.
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