‘Barbie,’ ‘Smile’ ‘Call of Duty’ Marketers, Advertisers Toasted at Variety Visionaries Dinner
variety.comMeredith Woerner Deputy Editor, Variety.com The masterminds behind memorable marketing moments from “Barbie,” “Call of Duty,” “Pokerface” and even that creepy “Smile” campaign that placed grinning actors at various Major League Baseball games gathered Thursday at the Variety + Spotify Advertising’s Visionaries dinner to toast leaders in the field.
West Hollywoods’ Sunset Tower Hotel welcomed the industry’s leading innovators selected for Variety’s 2023 Digital Marketing Impact Report and the four recipients of the Variety Entertainment Marketing Visionaries Award, presented by Spotify.
This year the honored executives included Johanna Faries, SVP and GM of “Call of Duty” at Activision Blizzard; Josh Goldstine, president of worldwide marketing at Warner Bros.
Pictures Group; Marc Weinstock, president of worldwide marketing and distribution at Paramount Pictures; and Shannon Willett, chief marketing officer at Peacock.
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