Peacock Restructures Marketing Operation, Resulting In Layoffs
deadline.comThe string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues.
Today, Peacock‘s marketing team was realigned by Shannon Willett who joined the company last year as Chief Marketing Officer.
It follows yesterday’s shakeup at NBCUniversal’s ad sales division. A number of positions, said to be less than 50, have been eliminated as a result of the two reorgs, sources tell Deadline.
More than 20 new positions are being created to fit into the new structure and direction. In a company memo (You can read it below), Willett laid out the new Peacock marketing organizational structure, divided into five areas: Brand Creative and Marketing; Title Creative and Marketing; Strategy, Planning, Analysis and Performance Media led by Nic Julich; Growth and Lifecycle Marketing led by Anna Frost; and Publicity, Events and Talent Engagement led by Shannon Buck.
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