Dwight Caines: Last News

UPDATED EXCLUSIVE: As we first told you last month, former Warner Bros. International Marketing EVP Julien Noble is headed to Universal, and will start as the studio’s new President of International Marketing on March 15 in Los Angeles.

Jack Dunn UFEG’s Make It Universal and Rotten Tomatoes have partnered to create the new “Seen on Screen” podcast hosted by Rotten Tomatoes awards editor Jacqueline Coley. The bi-weekly podcast offers a behind the scenes look into Universal productions and conversations with Universal employees about the impact of film on their lives. “Seen on Screen” also aims to demystify the interworkings of the film industry to listeners.

Karen Idelson With the pandemic in media executives’ rearview mirrors, media trends are still emerging at the speed of sound, and this year’s Variety Entertainment Marketing Summit, presented by Deloitte, will spotlight the strategies of top industry marketers. The event will take place April 24 in Los Angeles.

Cynthia Littleton Business Editor When it comes to entertainment marketing, TikTok is the new “ground zero.” That was among the views expressed by a panel of five top film and TV marketing executives held Wednesday as part of Variety’s Entertainment Marketing Summit at the One Hotel in West Hollywood. The lively conversation, moderated by Claudia Eller, Variety’s chief production officer, touched on the challenge of working with shrinking marketing budgets, the need to create bespoke content for an array of platforms and the thrill of scoring big with earned media and word of mouth. But the discussion became the most animated when the group discussed the outsized role that TikTok now plays in spreading the word on entertainment content.

William Earl Variety is pleased to announce additional speakers for its annual Entertainment Marketing Summit, presented by Deloitte, on April 19 in Los Angeles, including Christian Parkes, CMO, Neon; Catherine Halaby, head of entertainment, North America, TikTok; Deon Graham, chief brand officer, Combs Global; and Rachel Delphin, CMO, Twitch. Parkes and Halaby will join a Keynote Entertainment Marketing Leaders panel, also including Karen Bronzo, CMO, Warner Bros. Discovery; Dwight Caines, president, domestic marketing, Universal Pictures; and Marc Weinstock, president, worldwide marketing and distribution, Paramount Pictures. Graham, who oversees campaigns for Sean Combs’ businesses such as Revolt TV and Cîroc Vodka, will join a multicultural marketing conversation featuring Ellene V. Miles, SVP intersectional marketing, Sony Pictures Entertainment/ Motion Picture Group; Christine Benitez, SVP multicultural marketing, Paramount Pictures; and Claudia Chagui, SVP marketing and creative, NBCUniversal Telemundo Enterprises.

William Earl Variety is pleased to announce the return of its Entertainment Marketing Summit, presented by Deloitte, on April 19 in Los Angeles. This year’s summit will feature Karen Bronzo, chief marketing officer, Warner Bros. Discovery; Dwight Caines, president, domestic marketing, Universal Pictures; Marc Weinstock, president, worldwide marketing and distribution, Paramount Pictures; Lisa Vanderpump, TV personality and executive producer of “Vanderpump Rules,” businesswoman, author and philanthropist; Terry Crews, actor, bestselling author, entrepreneur and host; among other elite creative and industry speakers. Bronzo, Caines and Weinstock will be among participants of a Keynote Entertainment Marketing Roundtable, moderated by Claudia Eller, chief production officer, Variety, in which leading film and TV marketers will share how they are promoting their projects to today’s audiences.

Andrew Wallenstein President and Chief Media AnalystOver the course of the global pandemic, Universal Pictures was the first studio to bypass theaters and release select films via streaming, strike the only deals with major exhibitors to shorten the theatrical window, and introduce a new hybrid window that straddles theaters and homes.That’s why 2020 will be remembered as a year full of bold moves for the trio of Universal marketing executives Variety is honoring with this year’s Marketing Visionary Award presented by Spotify: president of worldwide marketing Michael Moses, co-president of domestic marketing Dwight Caines and president of international marketing Simon Hewlett.Listen to the podcast here:It would be an understatement to say

Eli Countryman COVID-19 and its long-term affects on film marketing took center stage at the Keynote Marketing Roundtable event on Wednesday, as part of Variety‘s Entertainment Marketing Summit.Brent Lang, Variety‘s executive editor of film and media, moderated the panel conversation, which featured various professionals from the marketing side of the film industry.