Jill Wilfert: Last News

K.J. Yossman Despite “Barbie’s” recent box office domination, the history of toy-to-film franchises has not always been easy. Often dismissed as a cash grab (“Battleship”) or popcorn fare (“G.I.

Fox is getting in early to build another season of Lego Masters.

William Earl Variety is pleased to announce additional speakers for its annual Entertainment Marketing Summit, presented by Deloitte, on April 19 in Los Angeles, including Christian Parkes, CMO, Neon; Catherine Halaby, head of entertainment, North America, TikTok; Deon Graham, chief brand officer, Combs Global; and Rachel Delphin, CMO, Twitch. Parkes and Halaby will join a Keynote Entertainment Marketing Leaders panel, also including Karen Bronzo, CMO, Warner Bros. Discovery; Dwight Caines, president, domestic marketing, Universal Pictures; and Marc Weinstock, president, worldwide marketing and distribution, Paramount Pictures. Graham, who oversees campaigns for Sean Combs’ businesses such as Revolt TV and Cîroc Vodka, will join a multicultural marketing conversation featuring Ellene V. Miles, SVP intersectional marketing, Sony Pictures Entertainment/ Motion Picture Group; Christine Benitez, SVP multicultural marketing, Paramount Pictures; and Claudia Chagui, SVP marketing and creative, NBCUniversal Telemundo Enterprises.

Fox is bringing back its competition format Lego Masters for a fourth season.

Lego Masters: Celebrity Holiday Bricktacular December 19, 20 and 21. Will Arnett hosts and Leslie Jordan, Robin Thicke, Cheryl Hines and Finesse Mitchell make guest appearances and compete for their favorite charities.

By Mike Fleming Jr