Warner Bros. Marketing Chief Josh Goldstine, International Distribution Head Andrew Cripps Stepping Down

variety.com:

Rebecca Rubin Senior Film and Media Reporter Josh Goldstine, the Warner Bros. marketing chief who spearheaded the “Barbie” promotional campaign heard ’round the world, is stepping down.

The studio’s head of international distribution Andrew Cripps is also departing his role. As part of the major shakeup, longtime Warner Bros.

domestic distribution chief Jeff Goldstein has been promoted and will oversee all aspects of the company’s global theatrical exhibition efforts.

Goldstine joined the Warner Bros. Motion Picture Group in 2021 after spending seven years at Universal Pictures. He led the campaigns for “Dune,” “The Batman,” “Beetlejuice Beetlejuice” and “Wonka,” but he’s best known for orchestrating the pink publicity machine of “Barbie,” an all-out marketing bonanza that’s sure to be studied in college seminars for years to come. “For the last several years, I have had the great privilege to work alongside a team whom I deeply admire and who brought their very best to every campaign across every imaginable genre of movie,” Goldstine wrote in a note to staff. “As I look ahead to my next chapter, I take with me many wonderful memories of my time with all of you and applaud your achievements across each film you so thoughtfully brought to audiences around the world.” Cripps has spent over five years at Warners, navigating the studio through the industry-altering pandemic crisis and two labor strikes. “I have thoroughly enjoyed my time here, through the ravages of Covid and the seismic changes that the industry has seen but it is the people and the international team that has really made my time here so special,” Cripps said in a statement. “I know you will continue to give them and the company your full support and make.