Las Vegas trade show CES always kicks off the new year in gadget-happy style, showcasing the innovations that will (sometimes) define the future.
Alongside all of the autonomous vehicles and 8K drone cameras at this year’s January confab, something less tangible but just as significant will take up space: streaming advertising.
Disney, which launched an ad-supported tier of Disney+ a year ago and now fully owns veteran ad purveyor Hulu, will have a sizable presence, as will players like Roku, Paramount Global, NBCUniversal and Amazon.
Netflix, which entered the ad game just before Disney, will have its first-ever booth on the CES show floor. Why so many words from streaming sponsors all of a sudden?
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