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Netflix Plans to Put Advertisers Into Interactive ‘Squid Game’ for TV Upfront

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variety.com

Brian Steinberg Senior TV Editor Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll have to step into those programs themselves.

Netflix plans to host an interactive “Netflix Experience” for advertising clients and buyers, all via an event to be held throughout Thursday, May 16, at New York’s Pier 59 Studios.

Those who choose to participate will traverse through rooms and experiences built around Netflix series like “Stranger Things” or the comedy offerings of “Netflix is a Joke.” The company also plans to hold what it calls “an intimate first-look presentation” with its executives on Mary 15 in the afternoon.

More details are expected in weeks to come. The sessions, if they happen as scheduled, would represent Netflix’s first in-person events with Madison Avenue since it joined the industry’s “upfront” market last year.

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