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Warner Bros. Discovery Exploring Ways to Put More CNN on Max
Brian Steinberg Senior TV Editor After spending months keeping CNN from expanding into streaming, parent company Warner Bros. Discovery appears to have changed its mind. Warner Bros. Discovery is exploring ways to get more CNN programing on to its Max streaming service, according to a person familiar with the matter, looking at the news outlet’s broader portfolio to see what content might work. Executives will have to navigate agreements with CNN’s traditional distributors that often require cable and satellite companies get first access to CNN’s live broadcasts. Yet CNN’s rivals have grappled with similar obstacles and found ways to repurpose the news and opinion shows they run. The Fox Nation streaming outlet runs Fox News Channel’s opinion programs a day later. Fox News in 2020 unveiled a new international service that puts its programs in countries such as Mexico and Spain. MSBNC in March of last year unveiled a plan to offer episodes of “Morning Joe,” “Deadline: White House,” “The Beat with Ari Melber,” “The ReidOut,” “All In with Chris Hayes” and MSNBC’s opinion programs on the Peacock streaming hub on-demand the day after they air on cable.