Days Seem Numbered for CNN+, but Could Its Shows Live On?
variety.comBrian Steinberg Senior TV EditorA recent decision by parent company Warner Bros. Discovery will make it difficult to add viewers to CNN+.Warner Bros.
Discovery has decided to suspend external marketing for the recently launched subscription streaming-news service, according to a person familiar with the venture, making the task of luring new subscribers exponentially more difficult.
CNN and Warner Bros. Discovery declined to make executives available to discuss the matter, which was previously reported by Axios.And yet, life continues apace for the anchors and correspondents tasked with producing the programs for the new venue, which launched three weeks ago and was seen as CNN’s stab at bringing younger, cord-cutting audiences under its massive news umbrella at a time when more viewers are migrating to streaming video.
None of the CNN+ shows have been canceled, according to three people familiar with the matter. A program for Audie Cornish, the celebrated NPR journalist who jumped to CNN for the launch, continues to be in production, these people said.
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