Today news
Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
Related News
Warner Bros Brian Steinberg-Senior Netflix show action Warner Bros Brian Steinberg-Senior Netflix

NBCU Plans to Frame Some Peacock Shows With Occasional Ads

Reading now: 856
variety.com

Brian Steinberg Senior TV EditorAfter launching Peacock with a pledge to minimize commercial interruption, NBCUniversal seems to have hit upon a new idea that will let ads and content exist on screen at the same time.The company on Monday unveiled a new ad format for its streaming-video hub Peacock that will surround a show with a “frame” sponsored by an advertiser.

The graphic overlay may even contain interactive elements that let Peacock subscribers shop for the product or service being advertised.“The majority of Peacock customers are opting for our ad-supported experience, and we remain focused on collaborating with our brand partners to develop innovative, personalized ad experiences that continue to enhance the customer experience,” said John Jelley, Peacock’s senior vice president of product and user experience, in a statement.

The new ad format could serve as a preview of a new level of aggression by TV networks to serve commercials to streaming viewers.

For years, the media companies have resisted such tactics, mindful that rivals like Netflix and Amazon were serving up premium TV experiences with an explicit promise not to interrupt them with advertising.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA