CNN’s Mark Thompson Tells Advertisers Plans For New “Branded Verticals,” Magic Wall App Feature
deadline.comCNN‘s Mark Thompson told advertisers additional details about the network’s strategy, with plans to expand franchises to digital platforms and to build new branded verticals around topics beyond politics. “We don’t believe news is just politics,” Thompson said at the Warner Bros.
Discovery upfront. “Business and tech are news. Climate and weather are news. Health, wellness and living longer are news. So expect to see us build new branded verticals in all these areas on TV, on our apps and across our other platforms.” Thompson has previously made the case that viewers are interested in a wider scope of coverage areas, while he has outlined plans to integrate linear TV and digital news units, and to boost CNN’s presence and innovation on smart phones and other mobile devices.
He pointed to the CNN franchise Five Things as the type of project that crosses platforms, with a newsletter, podcasts and a Max streaming show.
He said that the CNN Magic Wall, used by John King to analyze results on election night, will be the source of a new app based feature to explore results of local, state and national results.
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