X’s Unique Un-Sales Strategy: CEO Linda Yaccarino Woos Advertisers; Owner Elon Musk Drives Them Away
variety.comBrian Steinberg Senior TV Editor If movie and TV studios get nervous about advertising, so should everyone else. Advertisers loathe controversy, and often “pull” or “yank” their commercials from individual pieces of content that generate it.
But the studios have stiffer spines. They don’t run garden-variety commercials, but rather trailers and sneak previews of much-anticipated TV programs, and their target consumer is typically young men, who often don’t feel the outrage of advocacy groups eager to spur boycotts of a cable-news channel, a scripted series with a controversial star; or a reality program that offends.
Studios don’t often feel the need to stop running their ads, particularly when an opening weekend’s box office tally might be at stake.
In 2018, when many advertisers suspended their support of comedian Samantha Bee’s “Full Frontal” on TBS following a joke she made about Ivanka Trump, then the daughter of the then-U.S.
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