‘CoComelon’ Producer Moonbug Taps Netflix Marketing Veteran Peter Stone as First CMO
variety.comTodd Spangler NY Digital Editor Moonbug Entertainment, the kids’ entertainment powerhouse behind the hit “CoComelon” franchise, is bringing on board its first chief marketing officer: Peter Stone, a nine-year veteran of Netflix.
In the new role, Stone will be responsible for Moonbug’s global marketing strategy, as well as the evolution and growth of its brands.
He will be based in Moonbug’s London office and starts Dec. 6, reporting to co-founder and CEO René Rechtman. Stone joins Moonbug as the company says its brands “continue to see significant expansion.” Among recent developments, it called out Blippi’s debut on Roblox, “Morphle” soon launching on Disney+ and Disney Junior, and the new CoComelon show “CoComelon Lane” launching exclusively on Netflix.
Moonbug is part of Candle Media, the next-gen rollup play headed by ex-Disney execs Kevin Mayer and Tom Staggs, backed by private-equity firm Blackstone Group.
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