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17.05.2022 / 23:09

Kevin Feige Wows Advertisers at Disney Upfront With Big Teases for Marvel’s Disney+ Projects

Jennifer Maas TV Business WriterMarvel Studios chief Kevin Feige came out to excite the crowd at Disney’s Tuesday upfront presentation to advertisers in New York City.Among the MCU treats Feige brought were the trailer and premiere date for Tatiana Maslany’s “She-Hulk: Attorney at Law” and revealing that “Loki” Season 2 will be going into production in the coming weeks, with its entire cast returning. Feige didn’t do it all alone, welcoming both Nick Fury himself, Samuel L.

Kevin Feige Mark Ruffalo Samuel L.Jackson Tatiana Maslany Victoria Alonso Jennifer Walters Josh Segarra Ginger Gonzaga Tim Roth Jessica Gao Kat Coiro Benedict Wong Louis Desposito Brad Winderbaum Emil Blonsky Jennifer Maas Wendy Jacobson New York stage bass feige advertisers

14.05.2022 / 16:53

WWE Poised To Jump Off Top Rope At NBCUniversal & Fox Upfront Pitches To Advertisers: “We Can Script The Buzzer-Beater Moments”

EXCLUSIVE: The WWE is set to show off its media moves on Monday at both the NBCUniversal and Fox upfront presentations.

Stephanie Macmahon Bianca Belair show sports advertisers

27.04.2022 / 14:47

Toyota Helps Launch New TelevisaUnivision Studio for Advertisers

Brian Steinberg Senior TV EditorA new film created with Toyota sounds the turning of the ignition on a new venture from TelevisaUnivision aimed at generating more interest from advertisers for the company’s Spanish-language media offerings.Así Studios aims to produce inspirational films that speak to Spanish-speaking viewers and can appear across TelevisaUnivision’s linear, streaming, digital and audio properties. The entity’s first creation, “Imparable: Ismael Guzmán, tells the story of a Texas man who has dedicated two decades of his life to helping the youth of East Austin play soccer.

Brian Steinberg-Senior Texas film Digital man advertisers

20.04.2022 / 02:09

Netflix Will Face Hurdles in Courting Advertisers, But Biz Abuzz About Streamer’s New Model

Brian Steinberg Senior TV EditorNetflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace.After years of resisting the prospect of running commercials, Netflix signaled on Tuesday that it’s ready to consider launching an ad-supported tier of its service, which has lured traditional TV viewers with ad-free series like “Stranger Things” and “Ozark” and commercial-free movies like “Don’t Look Up.” Figuring out an ad strategy could take months, said Reed Hastings, Netflix’s co-CEO, during an investor meeting, “but think of us as quite open to offering even lower prices with advertising as a consumer choice.”The company announced its intention to court commercials just weeks before the start of the industry’s annual “upfront” ad sales season, when U.S. TV networks try to sell the bulk of their commercial inventory for the next programming cycle.

Reed Hastings Warner Bros Brian Steinberg-Senior Netflix show audience advertisers

06.04.2022 / 20:07

Disney Sees Opportunity to Woo Sports Advertisers Around More Than Games

Brian Steinberg Senior TV EditorDisney has over the past two years spent billions to snare new rights deals with top sports properties like Major League Baseball, the National Football League, the National Hockey League, the PGA Tour and others. But in months to come, the company may place new emphasis on programming around those big properties.New research from the company indicates more sports fans are interested in “the game around the game,” says Lisa Valentino, executive vice president at Disney Advertising Sales, in an interview, and that could manifest itself increasingly in sports content that is found on smartphones; activity related to fantasy sports; or content related to sports-betting.

Brian Steinberg-Senior president sports Digital advertisers

26.03.2022 / 19:17

Lucid Motors Drives to Oscars as Many Car Advertisers Stay Away

Brian Steinberg Senior TV EditorOne of the automobile sector’s newest players is making a big bet on the Oscars at a time when many other car manufacturers are staying away from the glitzy event.Lucid Motors, a manufacturer of luxury electric vehicles that believes it can compete with traditional auto companies like Mercedes-Benz, has typically spent most of its TV-advertising money for around sports and news programming. On Sunday, it will sponsor the Oscars, an entertainment program, for the first time, part of a bid to get its name out to a broader audience.

Brian Steinberg-Senior Entertainment Manufacturing advertisers

23.03.2022 / 21:35

Fox Unveils Ad Tech to Match Advertisers With Expanding Fox News Content

Brian Steinberg Senior TV EditorFox Corporation wants Madison Avenue to understand that Fox News doesn’t always mean hard-news content.As the company’s biggest generator of operating profit expands into weather news and lifestyle shows, its ad-tech division is offering new tools aimed at helping advertisers find the exact types of digital content they want to support. Fox Corp.

Fox Corp Jeff Collins Fox Weather New York Los Angeles show Digital advertisers

16.03.2022 / 19:23

‘Nutrition Labels’ for TV News? Some Advertisers Might Review News Grades in Spring

Brian Steinberg Senior TV EditorAnchors like Don Lemon, Joy Reid and Sean Hannity have long looked at Nielsen ratings as one of the primary measures of their performance on air. Soon, they may have another.Magna, the large media-buying firm owned by Interpublic Group, has enlisted NewsGuard, a company that examines the veracity of news content and the ways in which it is produced, to grade news programing on TV for the parent company’s media clients, which include Johnson & Johnson, Grubhub and Merck, among others.

Sean Hannity Don Lemon Brian Steinberg-Senior Joy Reid show information advertisers

22.02.2022 / 16:21

AMC Networks’ ‘Avenue’ Will Help Advertisers Reach Underserved Audiences

Brian Steinberg Senior TV EditorAMC Networks will unveil a new ad-sales initiative called “Avenue” aimed at helping advertisers reach diverse audiences more effectively and more frequently.Slated to be unveiled at a virtual “upfront” event on Thursday, “Avenue” aims to give advertisers more resources to reach different audiences and new events that will make that outreach possible throughout the calendar year, says Kim Kelleher, , president of commercial revenue and partnerships for AMC Networks, in a recent interview.“We are part of this greater industry that’s really striving to be more representative, and more authentic in that representation,” says Kelleher. “What we have done is organized our audiences, our data tools, and our creators in a way that can more easily be tapped by our advertising and marketing partners.” “Avenue” will initially focus on five key groups: women, Black audiences, LBGTQ+, Asian-American Pacific Islanders) and Hispanic/Latinx.

Brian Steinberg-Senior Kim Kelleher USA Entertainment audience president advertisers

14.02.2022 / 04:11

Super Bowl Commercials Review: Advertisers Mask Edgy Future in Waves of Nostalgia

Brian Steinberg Senior TV EditorMadison Avenue used its most tried-and-true techniques to keep Super Bowl watchers from being overwhelmed Sunday night by a brave new world that emerged with great speed as the nation was hunkered down during the coronavirus pandemic.General Motors, one of the nation’s most staid corporations, put its marketing heft behind a fleet of electric vehicles, using revivals of media favorites like “Austin Powers” and “The Sopranos.” Verizon touted quickening telecommunications service by reviving Jim Carrey in his role as “The Cable Guy” and T-Mobile pressed viewers to think about 5G by showing Dolly Parton with a phone pressed close to her chest. Rocket Mortgage dressed its digital service in bright Barbie overtones along with the familiar site of Anna Kendrick.

Jim Carrey Anna Kendrick Larry David Dolly Parton Brian Steinberg-Senior USA Austin, county Power county Power Coronavirus show Waves advertisers

28.01.2021 / 16:42

Comcast, NBCU Chiefs “Optimistic” Summer Olympics Will Happen, And Say Advertisers Are Too

Comcast CEO Brian Roberts and NBCUniversal chief Jeff Shell are upbeat the Summer Olympic Games in Tokyo will go forward as planned and said advertisers are optimistic as well, based on what they’re seeing.

Jeff Shell Summer Olympics Will Happen Japan city Tokyo reports virus country Chiefs and advertisers

losangelesblade.com

21.12.2020 / 10:13

We couldn’t be more grateful for our advertisers

The past year has been incredibly challenging for everyone — and at the end of the year we couldn’t be more thankful for all of the support we have received to keep bringing you a weekly print newspaper and 24/7 online news. This woul

lgbt advertisers

08.07.2020 / 08:38

Disney Plans Virtual Roadshow for Advertisers, Agencies

By Brian Steinberg

Jimmy Kimmel Madison Avenue Coronavirus Entertainment show president advertisers

05.06.2020 / 14:19

Disney Wants Advertisers to Buy Hulu, TV Networks Together

Brian Steinberg Senior TV EditorWhile some other TV companies are trying to get advertisers to spend on the programs they may or may not have in the fall, Walt Disney hopes to interest sponsors in what it can do for them no matter what happens in the near future.The company has in recent days been making presentations to advertisers and media buyers that not only talk about opportunities that may arrive should production and live sports resume in coming weeks, but also what Disney has been able to do for clients as the nation has been strangled by the effects of the coronavirus pandemic.“Things are a little bit different now, and you have to show that,” says Rita Ferro, president of Disney Advertising Sales, in an interview.

Brian Steinberg-Senior Rita Ferro Coronavirus show pandemic president advertisers

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