AMC Networks’ ‘Avenue’ Will Help Advertisers Reach Underserved Audiences
variety.comBrian Steinberg Senior TV EditorAMC Networks will unveil a new ad-sales initiative called “Avenue” aimed at helping advertisers reach diverse audiences more effectively and more frequently.Slated to be unveiled at a virtual “upfront” event on Thursday, “Avenue” aims to give advertisers more resources to reach different audiences and new events that will make that outreach possible throughout the calendar year, says Kim Kelleher, , president of commercial revenue and partnerships for AMC Networks, in a recent interview.“We are part of this greater industry that’s really striving to be more representative, and more authentic in that representation,” says Kelleher. “What we have done is organized our audiences, our data tools, and our creators in a way that can more easily be tapped by our advertising and marketing partners.” “Avenue” will initially focus on five key groups: women, Black audiences, LBGTQ+, Asian-American Pacific Islanders) and Hispanic/Latinx.
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