Disney Plans Virtual Roadshow for Advertisers, Agencies

variety.com:

By Brian Steinberg Senior TV Editor Disney has long worked to entertain kids and families. Now it’s planning a new kind of show for Madison Avenue.

Every year, as part of TV’s annual “upfront” ad-sales showcase, the company takes to Lincoln Center’s Avery Fisher Hall and tries to woo media buyers and marketers with a show about its next programming season.

ABC’s Jimmy Kimmel is typically involved. With the spread of coronavirus, however, all the major U.S. media companies have canceled the glitzy showcases in favor of streaming-video presentations.

Where rivals are planning a day or two of showcases that everyone in the business can see at once, Disney plans several days of presentations between May 25 and June 1 tailored to each of of