Michael Schneider Variety Editor at LargeWeigel Broadcasting Co., the company behind the classic television outlet Me TV, is launching its first unscripted network.
The company will launch Story Television Network, an over-the-air national broadcast channel devoted to history-based fare, on March 28.Story TV’s programming will include off-net series that originally aired on networks like A&E and History Channel, including “Biography,” “The Men Who Built America,” “World War II in HD,” “Modern Marvels,” “Mankind: The Story of All of Us” and more.
Each day will center programming around a unique theme or genre, such as military, technology and innovation, world events, American history, modern achievement, unexplained phenomena, and biographical tributes. “As we looked at the landscape, we looked at what genre works really well for advertisers and viewership that isn’t currently in the air right now,” said Neal Sabin, vice chairman of Weigel Broadcasting. “It’s history-oriented programming.
But many of the networks that were in the traditional history business have broadened their appeal and the kind of program they run.
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