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Netflix and Korea’s SK Broadband End Lawsuits Over Fees, Technology
Patrick Frater Asia Bureau Chief Netflix and SK Broadband, one of South Korea’s largest internet service providers, said that they were ending all their lawsuits and would instead create a strategic partnership to provide better entertainment experiences to Korean customers. The legal dispute began in 2020 over whether content providers that generate large amounts of traffic should pay “network usage fees” in addition to the bills paid by the household end users, or whether that would go against the principle of net neutrality and lead to higher costs for consumers. Netflix said that it could offer a technological solution to traffic volume that it had provided to ISPs in other countries and to rival ISPs in Korea. But SK Telecom and its subsidiary SK Broadband held out and appeared to gain support for their position in the Korean parliament. “This strategic partnership with Netflix originates from the philosophy of SK Telecom and SK Broadband, where customer value is prioritized, and comes as part of our efforts to provide customers with an enhanced media service environment,” said SK Telecom’s Choi Hwanseok, VP of corporate strategy. “The partnership with SK Telecom, a leader in Korea’s telecommunication and innovative technology industries, holds special significance as it enables Netflix to enhance entertainment experiences for a broader Korean audience,” said Tony Zameczkowski, Netflix VP of APAC partnerships. “By teaming up with Netflix, SK Telecom and SK Broadband aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options.
South Korea, officially the Republic of Korea is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. The name Korea is derived from Goguryeo, which was one of the great powers in East Asia during its time, ruling most of the Korean Peninsula, Manchuria, parts of the Russian Far East and Inner Mongolia under Gwanggaeto the Great. Its capital, Seoul, is a major global city and half of South Korea's over 51 million people live in the Seoul Capital Area, the fourth largest metropolitan economy in the world.