Bollywood distributor Eros International and Hollywood producer STX Entertainment’s newly announced merger could easily be viewed as a case of two unloved companies discovering common ground, wrapping their arms around each other and trying to make a fresh start.
But the unusual East-West pairing argues that there are sound creative and marketing reasons to combine forces. For one, the freshly titled Eros STX Global Corporation will look anew at China, where both companies have unfulfilled ambitions. “We will combine our forces of distribution and creation, and partnerships that both the organizations have, and look at China afresh, not just from a distribution or a market perspective, but also as a source of talent,” Eros India CEO Pradeep
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