Eros Now, the streaming arm of Indian film giant Eros International, is to add an English-language layer as part of a partnership with NBC Universal.
The English track is part of the streamer’s soon-to-launch upgrade Eros Now Prime, which will also encompass short video service Quickie.
The deal, covering some 2,000 hours of NBCU content, means that shows including “Will & Grace” “Suits,” “New Amsterdam,” “Council of Dads,” and Helen Mirren-starring “Catherine the Great,” will be available to Eros Now subscribers in South Asia.
Eros Now has historically been a Middle India product with penetration and distribution in Tier 2 and Tier 3 markets, but with Indian-language content only.
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