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Gen Z prefer watching influencers on social media to film and TV, study shows

entertainment such as film and TV, a new survey shows.According to the survey, 56% of Gen Zs and 43% of millennials find social media content “more relevant than traditional TV shows and movies”, with half saying they feel a stronger personal connection to social media personalities over actors in film and TV.The digital media trends survey, conducted by Deloitte, asked consumers about their media consumption habits. It also assesses how much time they spend consuming different forms of media, and found Gen Z spend 54% more time—or about 50 minutes more—than the average consumer per day on social platforms.
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