Gen Z prefer watching influencers on social media to film and TV, study shows

nme.com:

entertainment such as film and TV, a new survey shows.According to the survey, 56% of Gen Zs and 43% of millennials find social media content “more relevant than traditional TV shows and movies”, with half saying they feel a stronger personal connection to social media personalities over actors in film and TV.The digital media trends survey, conducted by Deloitte, asked consumers about their media consumption habits.

It also assesses how much time they spend consuming different forms of media, and found Gen Z spend 54% more time—or about 50 minutes more—than the average consumer per day on social platforms.

This generation also spends 26% less time—or about 44 minutes less per day—than the average person watching TV and movies.China Widener, vice chair of Deloitte LLP, told The Hollywood Reporter: “Think about the war for people’s attention and time that exists today, between traditional media and social media.

So when you just think about it in the context of where they’re spending their time, are they using both service types? Yes.