Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report
deadline.comEXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over the last year, according to an Omdia report.
Apps such Dramabox, Goodshort, Reelshort and Shortmax – which offer episodes lasting for around 60 to 90 seconds – have also experienced significant growth in the Philippines, Indonesia, Brazil and even the U.S.
For example, Dramabox has seen 2,550% app store revenue growth year-on-year, while Shortmax experienced 3,888% growth. According to Omdia’s analysis of Sensor Tower data, DramaBox’s app store revenue (across 84 markets) increased from $8M in 2023 to $217M in 2024, while ReelShort app store revenue grew from $36M in 2023 to $214M in 2024.
Micro-dramas are emerging as a key growth area amid a maturing video and streaming market in Asia, with significantly lower production costs and shorter production cycles.
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