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French AVOD Service TF1+ Signs Aggregation Deals With Arte, A&E Television; Bows Digital Marketing Tools

Elsa Keslassy International Correspondent Since launching at the start of 2024, TF1+, the ad-supported streaming service of France’s leading commercial channel TF1, has nearly doubled its content pipeline through aggregation deals and has increased its digital advertising revenues by about 40%. The service, which is spearheaded by TF1 president and chairman Rodolphe Belmer, has recently signed partnerships with Franco-German network Arte and A&E Television Network, bringing TF1+’s pipeline of content from 15,000 hours at launch to 25,000 hours today.
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